Privacy Policy

Effective Date: January 19, 2026

1. Introduction

Welcome to TFT AI Coach. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our Teamfight Tactics AI coaching service, in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

2. Data Controller

The data controller responsible for your personal data is:

TFT AI Coach

Email: privacy@tftaicoach.com

For privacy inquiries, please contact us using the information above.

3. Information We Collect

3.1 Information You Provide

  • Chat Messages: Questions and game state information you submit to our AI coach
  • Game Data: TFT board state, champion compositions, items, and strategic information

3.2 Automatically Collected Information

  • Usage Data: Pages visited, features used, time spent on the site
  • Device Information: Browser type, operating system, IP address (anonymized)
  • Cookies: Essential cookies for site functionality (see Section 6)

3.3 Third-Party Advertising

We use Adsterra for advertising. Adsterra may collect data about your browsing activity. Please review Adsterra's Privacy Policy for more information.

4. How We Use Your Data

We process your personal data for the following purposes:

  • Service Provision: To provide AI-powered TFT coaching and strategy advice
  • Service Improvement: To analyze usage patterns and improve our AI models
  • Communication: To respond to your inquiries and provide support
  • Legal Compliance: To comply with applicable laws and regulations
  • Advertising: To display relevant advertisements through our partners

Legal Basis (GDPR): We process your data based on your consent (Article 6(1)(a)), contractual necessity (Article 6(1)(b)), and legitimate interests (Article 6(1)(f)).

5. Data Sharing and Disclosure

We do not sell your personal data. We may share your information with:

  • AI Service Providers: Groq (AI model provider) - see Groq Privacy Policy
  • Advertising Partners: Adsterra (for ad serving)
  • Legal Authorities: When required by law or to protect rights and safety

All third-party processors are required to maintain GDPR-compliant data protection standards.

6. Cookies and Tracking

We use cookies to enhance your experience. Cookie types:

  • Essential Cookies: Required for site functionality (no consent needed)
  • Analytics Cookies: Help us understand usage patterns (consent required)
  • Advertising Cookies: Used by Adsterra for ad personalization (consent required)

You can manage cookie preferences through our cookie consent banner or your browser settings.

7. Your Rights (GDPR)

Under GDPR, you have the following rights:

Right to Access: Request a copy of your personal data
Right to Rectification: Correct inaccurate data
Right to Erasure: Request deletion of your data ("right to be forgotten")
Right to Restriction: Limit how we use your data
Right to Data Portability: Receive your data in a portable format
Right to Object: Object to data processing
Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, contact us at privacy@tftaicoach.com

8. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy:

  • Chat Messages: Retained for 90 days for service improvement, then deleted
  • Usage Data: Anonymized after 12 months
  • Account Data: Retained until account deletion is requested

9. Data Security

We implement industry-standard security measures to protect your data:

  • SSL/TLS encryption for data transmission
  • Secure API communication with service providers
  • Regular security audits and updates
  • Content moderation and input sanitization

10. International Data Transfers

Your data may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) and adequacy decisions by the European Commission.

11. Children's Privacy

Our service is not intended for children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

12. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes by posting a notice on our website or sending you an email. Your continued use of our service after changes indicates acceptance of the updated policy.

13. Contact Us

If you have questions about this privacy policy or wish to exercise your rights, please contact us:

Email: privacy@tftaicoach.com

Data Protection Officer: dpo@tftaicoach.com

You also have the right to lodge a complaint with your local data protection authority if you believe we have not complied with applicable data protection laws.